As Salesforce teams navigate the complexities of managing ever-growing data volumes, a robust Data Lifecycle Management (DLM) strategy is essential for maximizing the value of their data and supporting AI initiatives. This guide breaks down how to effectively oversee data throughout its lifecycle—from creation to deletion—addressing common challenges such as data bloat, performance issues, and compliance risks. By partnering with experts like Own and Coastal, you can transform data into a strategic asset and drive sustainable growth.