Data Security

2023 State of SaaS Data Security and Protection in Europe: Insights for IT Leaders

Mike Melone
Content Marketing Manager, Own Company
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With the introduction of the GDPR several years ago, Europe is home to the countries with the strongest data privacy laws. But how does that translate to how prepared European companies are when it comes to data privacy, security, and protection?

The 2023 State of SaaS Data Security and Protection in Europe report, commissioned by Own (formerly OwnBackup) and AWS, delves deep into the current landscape of data security and protection across the continent. Through the research, which surveyed 1053 IT leaders responsible for data security and protection across the UK, France, Germany, Nordics, Benelux and Italy, we identified current attitudes and challenges to data protection and security, confidence in adhering to compliance regulations, approaches to data security and cyber-attack prevention, and future investment priorities.

Below, we share some of this research's most interesting findings and takeaways.

Current Attitudes and Challenges

Among organisations surveyed, protecting data and systems from cyberattacks has emerged as the top overall IT priority. Moreover, adopting cloud technologies for core business applications has gained significance, reflecting the changing IT landscape.However, many organisations have not implemented sufficient preventative measures despite heightened concerns about cyberattacks and data loss. This gap in data security readiness is a concern, with 75% of respondents worried about compliance standards and a lack of employee awareness regarding data security risks.Data loss remains a substantial concern, with financial costs, customer experience disruption, and brand/reputational damage topping the list of worries. Almost 60% of organisations have experienced some form of data loss in the last two years, with half encountering data loss more than once.

Approaches to Compliance

While many organisations express confidence in meeting compliance regulations, challenges persist, particularly in employee awareness and applying protection measures. GDPR stands out as the most important and followed regulation.To address these challenges, organisations are focusing on compliance-related investments, researching third-party solutions, and developing internal resources. Building stronger relationships between legal teams and security staff is also seen as crucial.

Data Protection and Cyberattack Prevention

Most organisations have reviewed their data security policies in the last year, primarily triggered by cyberattacks. Cybercriminals are perceived as the greatest threat to SaaS data security in the next year, with compliance with data security legislation following closely.Despite the looming threat of data loss, many organisations lack comprehensive backup strategies, with only 44% having such measures in place. A staggering 60% have experienced data loss in the past two years, and only two-thirds could restore all lost data.

Future IT Priorities

The report highlights the expected increase in cloud usage in the future, driven by the need to improve data security, hybrid working, and enhanced customer service. While nearly half of organisations expect data backup to become easier, digital transformation remains the top strategic priority for most.Additionally, 44% said the need to improve data security was their biggest driver to move to the cloud, with an increase in hybrid working and the need to serve customers better, following closely behind at 42% and 40%, respectively.

Conclusions and Takeaways

The report is a wake-up call for organisations to prioritise data protection in an evolving digital world. Waiting for a cyberattack or data breach is risky, and investments in data security can prevent severe consequences. The potential costs and reputational damage of data loss cannot be underestimated.

Click here to read the full report, which includes specific findings by country and strategies to implement proactive behaviours to protect your data.

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