According to Gartner, 30% of CRM data is no longer relevant within 12 months.

As organizations’ customer data rapidly grows and ages over time, the issue of maintaining and managing all of that data in a Salesforce production org becomes increasingly compounded.

Join OwnBackup’s Director of Technical Evangelism, Demetrius Malbrough, and Darren Ferneyhough, Salesforce Admin and OwnBackup customer, for an open discussion about how a data archival solution can help you reduce storage costs, improve system performance, declutter your production org, and minimize compliance concerns.

Key highlights:

Identify the symptoms of the compounding issue of growing and aging data

Evaluate the options when approaching or exceeding storage limits

Think strategically about managing data throughout its lifecycle